ideas from the midst of living


content strategist, writer and editor.


I specialise in creating rich content for the lifestyle sector, to create compelling and powerful connections between brands and audiences. 

I'm a freelance conceptual copywriter, content strategist and editor, providing copywriting and content services for digital and print, working with start ups and established brands.

I create captivating and compelling content for consumer and business audiences, and specialise in the lifestyle sector. I love working with travel, food, health, fashion and design brands of all shapes and sizes, as these are essentially my favourite things in life. I am based in the UK and work with brands across the globe. Iā€™m an expert at juggling time zones.

I channel my obsessive passion into your brand ā€“ to find your story, and speak to your audience, in your voice. I create memorable, fascinating relationships between brands and audiences, to leave them hooked and enthralled on every word ā€“ and to plant the seed of engagement and action.

Contact me or view my full portfolio for more information.